A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.
According to a 2018 Forrester report, 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more.
All of which is to say — if you’re not using marketing automation software in 2019, you might want to reconsider.
Despite the necessity of automation software, it’s a complicated space, full of different software solutions with various features, and use cases.
Here, we’ve cultivated a list to help you sort through your options and feel confident choosing the best marketing solution for you and your team.
1. HubSpot Marketing Automation
HubSpot’s marketing automation functionality is one of the most powerful tools in this list in terms of features. It’s also one of the most popular in terms of customer sentiment, occupying the upper right portion of the G2 Crowd quadrant:
Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot’s free CRM. The combination effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools.
As a standalone, HubSpot’s marketing automation functionality includes an easy-to-use visual board where you can craft simple or highly sophisticated conditional workflows:
It can take time to master the tool (you’ll scale-up more quickly with the help of HubSpot Academy), but once you get a grasp on it, the creative possibilities are endless. You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more.
Basically, the workflows tool is automation beyond email, so you can scale your growth and spend less time on repetitive tasks.
Ontraport is a business automation software for entrepreneurs, solopreneurs, and small businesses.
While they have a CRM and marketing automation functionality, they also have several other features to run and grow a small business, including but not limited to:
- Email marketing
- Landing pages
One of the most valuable things Ontraport offers is their focus on reporting and insights. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns.
SendInBlue started as a digital agency but ended up building quite a powerful email marketing tool, which, with time, transformed into a well-liked marketing automation software.
They have some advanced features, such as their reporting and lead scoring. Additionally, SendinBlue offers a pretty impressive free plan, which includes basic marketing automation functionality, phone support, and up to 300 emails per day.
You can also run SMS campaigns from SendInBlue.